If you are an entrepreneur, then you are no stranger to the dreaded introduction. A million thoughts run through your head on how to answer, but none of it sounds right when it comes out. Sure you got your name right, but how do you explain everything you want to about your company in a few short sentences?
We’ve got five tips to help you introduce yourself that can help you bring in more business and give absolute confidence everytime you are asked to introduce yourself.
1. Start With Gratitude
They say writing five things down that you are grateful in the day can improve mental health, so why not start your introduction that way? Thank the people you are meeting with and show your appreciation in having you there.
Gratitude can go a long way when talking to people and can improve your communication. Even better, it can be a grounding first sentence to give you time to collect the rest of your thoughts before speaking about you and your company.
2. Showcase what you bring to the table
If you ever did ice breakers in school, then you know how to say your name and one fun fact about yourself, but it doesn’t really showcase who you are, does it? You might laugh nervously and regret what you shared, but when it comes to introducing yourself as an entrepreneur, you want to be confident that your answer resonates with who you are talking to.
Whether you are in a meeting with other people in your industry, or starting off with a pitch about your company, it can make a stronger impact if you initially showcase what you are bringing to the conversation.
Here’s an example of a pitch intro:
Hi everyone, my name is Emily Kenison and I’m a lawyer turned inventor who focuses on original sustainable designs that redefine industry categories and empower people’s lives. I’m here today to share with you about my brand RobeCurls that is making waves in the beauty and fashion industry with a heatless solution to curls that last 5x longer than any curling iron.
So what does this intro have that an ice breaker doesn’t? My pitch says who I am, the purpose of what I do, and what I came to talk about in the pitch. The value I bring to the table in the conversation is the important part in my introduction that can help layout the foundation for the rest of the pitch.
3. Be a person to remember
From pitching a product to talking about your business as a whole, it helps to have a story worth remembering. People may not always remember the details, but they often remembering the feeling they have in hearing a story.
Positioning an introduction as a story helps pull people into your cause and what your company is about.
Here’s an example:
I’ve sat on the floor for hours trying to configure a design that will boost women’s confidence and give them more time in their day to pursue their ambitions. With the rise of DIY hairstyle trends, I tried everything from t-shirts to bathrobe belts, even socks, but none of those options provided reliable curls. In my patent pending design, I paired style with comfort, functionality with reliability, and beauty with flawless curls. It has changed the industry with a whole new category, and is giving what women have been asking for, curls without heat.
In my story I listed the frustrations of other methods of heatless curling and listed how my company focuses on all the aspects people are looking for in a curling tool that protects their hair and their health. In general, it helps to share the journey so whoever is listening can resonate with a part of your company’s story.
4. Read the Room
Reading the room requires practice, but it also can involve a bit of research beforehand. The best pitches survive when you know exactly the room you are walking into and aren’t caught off guard by a question that you didn’t expect.
When you know the room (or perhaps the background of the people involved) then it helps position your questions accordingly to the the information they may be most interested in.
Here’s a general example:
Here’s (insert success) we have seen in the market with our product and we have opened hundreds more doors with sales that have increased the category by several percent. Our product is resonating with people and that reflects in our online growth and purchase rate.
The information you share will greatly depend on the pitch you are presenting or what specific information they are looking for. Reading the room can include adding points of social proof, showcasing specific numbers, or explaining the significance of your product in the industry.
5. End With Connection
You might be thinking, what on earth does ending with connection mean? It means leaving on a note that gives your audience something to take away from your introduction. What will they remember you for? What is the feeling they are left with after your introduction?
People will often remember the first and last thing you tell them when speaking to them, which is why the introduction and the end of your story can make the strongest impact. And remember, this all takes practice! Just flying into a conversation without knowing what you want to be known for can cause an obstacle in your confidence.
Be sure to practice, write out different versions, and create a strong introduction that will have people not only remembering your name, but what your company stands for too.
What has helped you create the best introduction? Comment below!